subliminals

[dubdobdee]

as it got bumped by a month and was compressed and unclear in first draft, i am rewritin my h3lv3t!c4 review

koganbot suggested i explain what subliminals are -- lj skool me on whether this is needful, i have not much room and imagined this at least to be well known |:\

(other skooling welcome re things unclear)

Comments

[jauntyalan.livejournal.com]

i think yr striking out in the wrong direction with the subliminals thing - BUT i have not seen the film, or the reference made to it.

so here's my take. the QI quite interesting thing on the bunk that is 50s subliminal advertising IS related to the subliminals of type design, but it does not wholly cohere with the point i IMAGINE was being made.

in type design there are things that even those well-versed-in-print are not conscious of that make an impact on how the information comes across. there's the more obvious elements of negative space, kerning and the like, even what the shapes of serifs do to the reading eye. But there's going to be a whole lot more, some of which will be in the eye of the designer, and a lot of it i'm guessing (ie, I DO NOT KNOW) could be measurable/quantitative. certainly the issue of serif/san-serif to readability is something that is tested.

if anything, i would now like to do a follow up for myself to find what real actual results, unlike the 50s advertising, has been done on this. i will ask my typographic chums...

[dubdobdee.livejournal.com]

i think -- thx to thenipper's intervention before -- that i have to make ti clearer that this "wrong direction" is the FILM striking out, rather than me (this wasn't clear in the earlier version: what was me channeling the film's argt and what was my argt are run into one another)

(to be fair this is bcz until stevie t pulled me up on it i hadn't realised this)

[jauntyalan.livejournal.com]

oops! sorry, hadn't read all the comments.

anyways, i am still asking a friend for some pointers on the real actual science of this :-)

[jauntyalan.livejournal.com]

gah: Out of office! "If your enquiry is urgent, please contac...t"

urgent's not really the word here :-/